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  • 01
    May

    Twitter API’s and Content Management Systems


    Twitter is one of the top three networks in social media. If you don’t have an account, you’ve at least heard of it and most likely have created an account or two. A lot of conversation surrounding Twitter deals with business development and use, but with so many social media tools popping up every day, how will Twitter maintain their top three status?

    A common use of Twitter in business today is with API’s (Application Programming Interface). An API is source code communicating between websites. The Twitter API facilitates communication between the social media site, other digital solutions and websites. This is why we see Twitter feeds and share buttons on homepages. The share buttons make it easy for visitors to post content to their Twitter site which can have a positive impact on search engine optimization and ranking.

    Depending on what you would like your website visitors to see, Twitter has more than one API. If you are interested in the easiest way to integrate your website and Twitter, the Tweet button and follow button offer a simple Twitter API option. For more in depth ways to communicate with customers companies use more complex API’s like the REST, search and streaming API’s. The REST API allows users to read timelines, tweet or follow. The Search API provides more relevant tweets through the use of queries. Lastly, the Streaming API allows tweets to go directly to your website feed as they are created in Twitter.

    Twitter API’s are constantly changing just like everything else in the technology industry. Along with explaining the API, Twitter also has developer blogs, discussions and a Twitter account specifically for keeping everyone in the loop to any changes to the API that may occur. There are lots of benefits to using API’s including reinforcement of brands and services, and to introduce new products and promotions. Using an API can be difficult if you are not familiar with code, but systems and plugins can simplify the process for users with basic knowledge of technology and integration.

    If you aren’t an API expert, using a content management system (CMS) can allow you to add content to your website without being incredibly tech savvy or knowing the latest code. A CMS organizes and makes sense of content. Several content management systems exist.  Auctori is a web CMS with navigation, image and form building modules, and it also offers a Twitter Feed module to advertise your Twitter account on your web page with no hassle. Whether you don’t have the time or the resources, you can participate in the latest trends including Twitter API’s. Click here to contact us and learn more information on Auctori and how you can enhance your website.

    Filed under - Auctori CMS, Auctori Modules and Features, Content Management System No Comments so far. Add yours now

  • 05
    Apr

    Carry the Business Torch: Prepare your Business for the 2012 Summer Olympic Games


    The 2012 Summer Olympic Games are upon us! London will be attracting people from all over the world. With international appeal, what better time than now to allow your business to advance.  A worldwide event means a chance to expand your market, while being prepared for happenings which may interfere with business efficiency. This includes bandwidth congestion, spam and fraud.

    Whether or not you live in England, the global attention of the Summer Olympics allows an opportunity to prepare your company for a larger and more cultural audience.  If you manage your company website, keep in mind visitors from all over the world will browse the web during this time particularly in regards to the Olympics.  Having a website that offers multilingual translations is one way to open your services to this larger audience. Expressing support for the games is also a way to draw individuals into your site since they will be sharing the similar interest.

    Local businesses can get involved with the Olympic community through special promotions to keep their businesses noticed throughout the long weeks of the Olympic Games. Take Cisco for example.  According to “IT industry set to take centre stage during London Olympics” article, not only is Cisco the main provider for Wi-Fi, security, email  and a number of other things, but they have a 10 question test on their website to check if your business is in shape for the London Games. It includes questions on employee absences, shipping routes and system security.  At the end of the test, the participants will receive the option to download a Games Readiness Checklist.  I would strongly advise companies to use this as a tool to stay on track of their website planning. Companies looking for a Many Lingual website that is easy to update on your own can utilize Auctori. Auctori  is a web content management system developed by Unidev, which is currently translated but not limited to Spanish, German and Chinese on this framework.

    Samsung and Visa are also taking the opportunity to place themselves in front of the Olympic spectators. According to digitaltrends.com, these Olympic sponsors have created wireless payment systems. These systems will be stationed throughout the grounds allowing athletes and their fans to make quick purchases. Other technology companies that have partnered with the London Olympics are Asos, BT, Acer and Panasonic.

    Local London businesses may have more face time with customers, but taking the opportunity to utilize an international event can only bring positive business via the web.  There are multiple ways your businesses can get involved this year.  Still not sure how? For more information on how to get involved and anything else you might want to know about the games, visit London Olympics homepage.

     

    Filed under - Auctori CMS, Events No Comments so far. Add yours now

  • 03
    Mar

    Web Designers: Do You Want to Grow with Auctori?


    By: Liz Maritz, Corporate Marketing Communications Manager for The Net Impact

    As the Auctori partner network grows, we continually look for companies who want to grow with us.  Auctori recently revamped the Auctori Partner Program to provide several partnership options.  As always, the Auctori Partner Program remains a formalized, structured program designed to encourage long-term and mutually beneficial relationships among Auctori users, developers and vendors.  But the partnership classifications have changed.

    Auctori CMS Partner Logo

    Today, Auctori offers a variety of different partnership options based on partner relationships, areas of specialization and desired level of involvement.  The various Auctori Partnership options include; the Auctori Network Partnership, Auctori Design Partnership and the newest category, the Auctori Development Partnership, which is currently in development itself.

    Although Auctori does not currently offer the Auctori Development Partnership, Auctori is pleased to welcome three new design partners, The Net Impact, Kaffcorp Media and Little Chicken Design and Communications.  These design partners will contribute to the growth of Auctori by offering Auctori Web CMS as an option to their clients and partners.  Likewise, Auctori will provide the following benefits to their design partners:

    • Exclusive Access, 24/7 Call Center Support
    • Revenue Share
    • Advance Access to New Auctori Versions
    • Access to additional partner services at a discounted rate (TNI and Unidev)
    • Sales Assistance, Training and Support
    • Prelaunch website validation testing
    • Listing in Auctori’s online Partner Directory
    • Official Auctori Partner Program Logo
    • Quarterly Partner Updates (e-mail Publication)
    • Increased exposure and co-marketing opportunities
    • Additional Web Design Training in Auctori CMS

    If you’re interested in becoming and Auctori Design partner, we’d love to get to know you and your company better.  Auctori is currently accepting applications for Auctori Design partnerships.  For more questions about our Auctori Partner Program, please visit http://www.auctori.com/partners.

    Filed under - Auctori Partnership, Content Management System No Comments so far. Add yours now

  • 03
    Feb

    5 Tips to Follow When Outlining a Navigation Structure


    By: Samantha Seligsohn

    When it comes to creating, managing and updating your company’s website navigation, it’s important to look at the big picture before jumping right in.  Spend time looking at the company as a whole, determine how you want to portray your brand and figure out who the company is targeting.  Make the navigation tabs intuitively relate to the website content.

    Tip One

    Sketch out a drawing of a navigation scheme created from the site map.  The site map will help as a guide when creating a list of pages that go under each tab.

    Tip Two

    When naming your navigation tabs, keep the names of the tabs to 1-2 words.  Make sure the names of the tabs truly describe the pages under that tab.  Clearly defined tabs help improve content organization as well.

    Tip Three

    Arrange tab labels in an order that makes sense to your users.  An example of a company that has exceptional navigation is, The King and Prince Beach and Golf Resort.   Each tab is descriptive and is in an order that makes sense to visitors.

    Tip Four

    Many websites contain the top navigation in one form or another, sometimes with the side navigation acting as the sub menu. Figure out whether your website is going to have vertical navigation tabs, horizontal navigation tabs or both. To determine which method your website is going to use, review your competitor’s websites.  It might help you to make your final decision based on what your competitor’s use, what best fits their industry and the content associated with that industry.

    Tip Five

    Keep the navigation in the same place. Keeping these items in the same place will promote a more positive user experience. This makes it easier for the site visitor to find what they are seeking each time they visit the site. Think about adding supplemental areas of navigation as well. Supplemental navigation includes site maps, indexes and guides.  These are external to the basic hierarchy of a website and provide another way of finding content. It could help free up space on the main page as well as provide an area for a search box.

    Learn more about Auctori’s Navigation Module or contact Auctori Web CMS today.

    Filed under - Auctori Modules and Features, Content Management System No Comments so far. Add yours now

  • 04
    Jan

    Get Your Documents Organized for the New Year


    By: Samantha Seligsohn

    Locating documents on your computer can be a real time-waster but this year keeping your documents organized will be the last of your worries.  It’s important to implement a content management system (CMS) so you can take advantage of the elements it offers to its full potential.  A CMS is design to control access to data, assist in storage, reduce duplicate content, and improve communication between users.

    It’s important to have a CMS that allows businesses to easily organize countless documents.  Here are a few tips to consider when using a document library.

    Follow a specific naming convention.  Divide your documents into folders for customers, co-workers and personal. Give each folder a name to identify what the folders are related to so finding documents can be less of a hassle.

    Be descriptive.  Describe exactly what the document is about.  For example, if you have a presentation document for The Big Shoe Co. your description would say The Big Shoe Co. PowerPoint presentation on social media.

    Separate completed work. Some people prefer to store their current work on their desktop and move the file to a folder once the task is completed. Others tend to keep all of their documents in one spot, which can lead to confusion. Make it easy for yourself and separate your work.

    Organize files by dates. Incorporating a date into the file name can help you determine which files are the most recent without having to open the file and read through the content.  It saves you some time so you aren’t scrambling to find the right document.

    The Auctori Content Management System consolidates all of your documents into a centralized location allowing for easy access and sharing opportunities.  This CMS stores all of its documents in one location. Instead of emailing the documents to your co-workers, they can simply login to Auctori and find the documents they need.

    The document library module makes finding new or old documents easy.  This module can track all your documents by name, description, author and date.  It can categorize documents by particular topics or author, assign roles to users to determine level of access, and also utilizes a search feature, which allows you to find any document quickly and keeps your documents in an easily accessible location.

    Say goodbye to the unorganized documents in your computer folders and say hello to the Auctori document library module.

     

    Filed under - Auctori Modules and Features No Comments so far. Add yours now


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