A critical component of law firm brand management is your firm’s center of Internet marketing and communication- your firm’s website. With more and more people searching for legal services online, not having a user-friendly and attractive website that is consistent with your brand image can cost your firm the opportunity to convert new visitors. A legal website should reflect a firm’s brand image and be consistent in message and design with all offline marketing material and advertisements. When used correctly, your website is an inexpensive method for promoting your firm’s services, and when search engine optimized, it serves as a marketing vehicle to expand your reach to prospective clients online.
Search engine optimization (SEO) is an important aspect of internet marketing that increases your website’s visibility by improving placement on organic search engine results. SEO can position your law firm above the competition resulting in an unmatched method for advertising and promoting your firm. Be sure to update your website with profile cases, upcoming speaking engagements, news, articles, commentary regarding new laws and lawyer biographies. These regular medications emblemize a law firm’s credibility validation. In other words, it demonstrates that the attorneys are leaders, who are current in their area of expertise. Implementing a legal content management system, such as Auctori:law, eases the process of having an up to date website. A Legal CMS automates the crucial processes of integrating new updates, ensuring search engine visibility, as it multi-tasks as an automated Internet marketing instrument, syndicating events, news and other legal matters to search engines.
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