Consumer satisfaction is just as important when it comes to your website as it is to a retail store. Google’s best Computer Hardwarepractices suggest that better website structure or search engine tagging improves search engine retrieval. Load time is also a big factor when it comes to image caching.

At SMX 2012 Advanced, we learned some interesting facts on website load time and customer satisfaction. If a web page takes longer than 3 seconds to load, almost half of your site visitors will exit the page. Conversions will also decrease by 7% for every second the site loads. Caching is a useful process which can increase your site load time significantly if a customer visits your website frequently.

Caching maximizes the value of a website allowing computers to store memory to their local drive. Caching keeps sites from loading slowly and grabbing information from a website server over and over again. For example, let’s say you visit our website This site will load to your screen quickly, but if you ever leave the website and return later, the computer stores the site in its local memory. Because the memory is stored on your local drive (your hard drive) our website’s information will appear immediately.

Image caching is the same concept of storing images to your cache, or local computer memory. The difference with image caching is when a website is downloaded on your computer with images, the images pull from the server according to their file name. A problem many websites run into with this is if the creator of the website ever changes the image. The image name will stay the same which means your memory will pull the old image. For example, you visit your local county website and there is a picture of the neighborhood pool. Let’s say the file name on the website’s server and web pages is “neighborhood_pic.png”. In a couple days you go back to the website and see the same picture because your cache pulled it from your local memory. This picture is still there even though the image is now shows a playground, because your memory stored the image along with its name. One way developers get around this is by creating an expiration date on the cache. Even if a cache expires after two weeks, this problem could still occur if a website is visited more than once in that time frame.

Many content management systems offer image caching, but they can change an image under the same file name and eventually the server will need to redeliver the website information.  Auctori is a content management system that maintains best practices according to Google’s recommendations. Auctori discovered a way to overcome the road blocks in image caching. In Auctori web CMS (content management system) images cannot obtain the same image name twice. Every image is named uniquely so websites built in Auctori will never deliver the wrong image to their customers. Also, in using image names only once, the server only needs to send the information once to website visitors. This means your cache will always retrieve the site and its correct images. If you manage a website and the same image is ever on multiple pages, you can mass apply these in Auctori. This saves time compared to going through each individual page as you would in other content management systems like WordPress.

Contact Auctori for more information or a free web demonstration.

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