What’s the first visual element on your webpage? Most likely an image header or large, flashy photographic image. Yes, visual content engages website visitors but it is the text content and how that content is organized that attracts the search engines. Content is the beef of your website, and everyone needs substance in their diet. Content does not refer to just words or headings; it also refers to keywords, links, blog posts, press releases, video transcriptions and more.
Search Engine Optimization, or SEO, increases the effectiveness of a website and its content. The more links that back track to a website, the more information search engines can gather about the value of content. Backlinking to your website through blogs, newsletters and other internal marketing efforts is great, but the best way to gain credibility with search engines is with backlinks from other websites. One way to begin implementing this and getting others interested in your content, is to push content through social media.
Social media was all the buzz 5 years ago, and it still is. It’s no longer a specific generation that utilizes it. In fact, Huffington Post recently announced that Iran’s Ayatollah Khamenei is using Instagram. Building valuable content on social media networks like Facebook, Twitter and Google+ can generate followers for businesses who could potentially turn in to customers. You could also grab the attention of bloggers or other individuals in a similar industry. If they find your content interesting, it could turn into a backlink in one of their articles. The moral of the story is the more you put yourself out there, the more you will show up in search results. It’s just like everyday life. You don’t make friends by staying at home.
Local Search Optimization will also get the search engines’ attention, while publishing more content online. In submitting directories with search engines and social platforms, the web presence grows and acts as an additional form of content placed on the web. Google Maps, Bing, Yellow Pages and other directories make it simple to create free listings. Many people look for services based on location. With multiple listings serving as content, there’s a better chance you will be found.
Still not sure you can give your audience good content to chew on? Everyone needs a little help sometimes and in this case a web CMS could prove handy. A web CMS, or Content Management System, is a simplified way to manage website content and post it. If you find it hard to keep up a website,you can easily edit and publish web pages to update or build a new or existing website using a web CMS. Auctori is a web CMS that is scalable, secure and SEO-friendly. It offers ManyLingual options to potentially broaden your audience. In addition, Auctori can translate your site to the mobile world, making it accessible on many devices. Contact Auctori for a free web demonstration.