mobile_web_presenceDon’t know what to do while waiting at the doctor’s office? Why not pull up Facebook and see who updated their status in the past half hour. If this is you, no need to worry because this is most of us. As sure as Wi-Fi is available, mobility rules the technology world. People no longer need to access the internet solely from their desktop. Web browser availability is immediate and invades the everyday lives of consumers with smart phones, iPods, tablets and other digital solutions. As a website owner, concern for web presence and audience outreach is at the top of your list.

Mobile web design and development is similar to that of websites accessed from a desktop, however a few changes will need consideration. Think about what your audience desires. People on the go need an immediate response and this means simplicity is key. The design of a website can create or break viewer relationships depending on organization, content, imagery and other design and developmental characteristics. If you rush out the door and need to get the address of a restaurant to meet a lunch date, you’ll want that information to display right away in a general search or at least be the first thing listed on the home page.

The mobile website also depends on the type of browser and device it will be used in. Responsive Design is one way you can apply websites to all devices and browsers. Responsive Design uses the same coding as a desktop site, but has dual URLs which scale to fit mobile devices. CSS is used in queries to modify the pages according to the device accessing the website. Responsive Design is a fairly young concept and depending on what your audience is using, there could be a simpler way. Using Google Analytics to identify devices accessing your website is a great way to determine the best solution for mobile development.

Another and possibly easier option is developing a mobile website in a web CMS (Content Management System). A web CMS simplifies the creation of a website for individuals who aren’t tech savvy. A web CMS can develop a site in responsive design if needed, however a web CMS with the ability to create a mobile website by pixel ratio is even better. In using pixel ratio, a mobile website can be customized to fit particular devices. This creates a more catered website according to the devices’ needs. If half of your audience is using an iPhone and half is using a Blackberry, a web CMS can manipulate the pixel ratio, create web pages according to the size of the device, and voila! A specialized mobile website is created to keep users and their handheld friends happy.

Auctori is a ManyLingual web CMS with the capability to accommodate mobile web design needs. Auctori specializes in the pixel ratio technique and offers a secure, scalable and SEO-friendly solution. Contact Auctori for a web demo or to find out more about optimizing your mobile presence.

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