According to the recently released, 2009 American Bar Association Legal Technology Survey Report, one in eight firms uses social media. The report also stated that tools that use the Internet are significantly increasing the productivity of lawyers and decreasing their wasted time.
When used to a lawyer or law firm’s best advantage, social media has the power to serve as an effective public relations tool that has the power to increase awareness of a lawyer’s expertise, knowledge or experience in their practice area. In addition social media has the ability to create and build on relationships that will make a positive impact not only on a lawyer’s image, but also on their overall career.
Lawyers who successfully leverage social media tools to communicate, collaborate and network have a distinct advantage over those who do not. The most effective way for lawyers to use social media is to talk to people, not at them. Engage in conversation with others, don’t simply advertise your services or firm. Share information about your yourself and your personal experiences, and most Importantly, don’t be afraid to take off your “attorney hat” and talk like you would in everyday conversation with friends, social media should be fun too! Excerpt from The Lawyerist Blog Post “Yes, Even Lawyers Can Be Social”
On Monday, May 3, Auctori:law Reprentative, Steve Thomas, gave a presentation at the Association of Legal Administrator’s Annual Conference (ALA Annual Conference) which covered the hot topic of social media and search engine optimization and how they are relevant to you and your law firm at the vendor showcase session. Below is Steve’s presentation “Growing Your Legal Business Through Social Media and Search Engine Optimization.”