By Samantha Seligsohn

Here are some helpful hints on how to create a successful archive page in Auctori content management system.

Keywords

Using the appropriate keywords is crucial. Make sure you act as a web searcher when adding keywords to fit your page.

Description

This description should be short and to the point. Try not to exceed 160 characters. Search engines like Bing, Google, and Yellow Pages only show a certain amount of information in search results. It’s important to make a good first impression.

The next few steps will help you once you begin adding content to your page.

Step One

It’s important to consider the type of information you want to share with your audience. It is essential to direct your audience to strategically located content. For example, if you look at this page from The Net Impact, TNI Web Marketing Speaker page, you can view the important content in the center, but can also obtain more information by clicking anything in our side navigation. It is wise to use reusable content on the side bars, that way you will have consistent flow throughout your site, linking the viewers to pages within the website and improving bounce rates.

Step Two

Think about what you would like to look at. Some find it easier to use pictures followed by the title and a brief description of what the content is about. If you choose to use pictures, make sure they are consistent with one another, the page should look professional. Again, looking at the TNI Web Marketing Speaker page, it shows a picture of each professional who has presented at The Net Impact. Notice all of the pictures are in black and white. This tone is kept throughout the page.

Step Three

When adding content to the archive page, I suggest creating a table to keep your content organized. Here is some basic code to set up a 3 Row 3 Column (3 x 3) table, 200 px wide with a 1 px border using HTML:

<table width=”200″ border=”1″>
<tbody>
<tr>
<td></td>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
<td></td>
</tr>
</tbody>
</table>

You add content for the cell where it says “ ”. It might be helpful to make all current and/or future archive pages the same way because you can clone pages in Auctori. This will help keep all of your archive pages looking organized and consistent.

Step Four

Make sure all images and hyperlinks have a title. If a viewer puts their mouse over a link they should be able to see where the link will take them before they actually click on it. Let’s say a viewer comes across the TNI Web Marketing Speaker page and wants to view Geo-Targeting with Local Search, the title will say, St. Louis local search optimization | The Net Impact. This will take you to a content page that will discuss local search optimization. Auctori makes it easy for website content editors to add titles, alt tags and other meta data that help improve SEO.

Step Five

Before publishing your page, make sure all of your links work and lead to the correct pages. The last thing you want is to guide your audience to a random page of your website, or even worse a broken link.
Following those 4 steps will guide you to creating a successful archive page. Remember keep your audience in mind.

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