In Part II of Confessions of a Reformed Auctori User, members of our law firm were gathered in the conference room, discussing which legal content management system was the right fit for our practice. Given my previous track record, I did not have much credibility among the other partners. When I blurted out that we needed a CMS with SEO, we need Auctori.

After, I recuperated from the conviction of my words, the room grew silent for a brief moment.

“Why is a CMS with SEO so important? Why can’t we select a legal content management system without the fancy SEO?” chimed another know-it-all partner.

“SEO is not fancy. It’s an integral facet of marketing our law firm,” I countered.

“He’s right. SEO just means that our site is optimized to capture major search engine traffic,” agreed our office manager.

“What else can you tell us about this Auctori content management system?

My mind started to race. I could tell them that I’ve been tinkering with the demo for the past week. I’m enamored by the content management system’s simplicity. It does what it’s supposed to do.

Have you ever worked with one of those annoying applications, which seems to have a mind of its own? When you go to save, the legal content management system freezes.  It says WYSIWYG (“what you see sis what you get’), in actuality, what you see after the publishing fact is what you really get. But, if I confessed to my colleagues that the reason, I’m unprepared for this weeks caseload but I had the time to redesign our law firms website, I might sound a bit irrational.

Rummaging through my saved files, I opened the document where I had highlighted the benefits and rattled them off:

  • Document management
  • Workflow content approval
  • Automatic Archiving
  • Easy biography updates
  • Permission based security
  • Easy-to-learn, it almost feels like a Microsoft® document
  • Mobile anywhere, and anytime 24/7 website accessibility

Needless to say, Auctori became our legal content management system and our law firm marketing gets better by the day.

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