Branding is an important aspect of every successful online presence. In order to successfully brand a website, each web page must be look cohesive. Doing so requires time in ensuring that logos are placed and uniform on each page. Simply adding the same content manually to each page can result in design inconsistencies.
Mashable states “If there are two things we learned from MySpace, not everyone is a web/UI designer, and people prefer a clean community. This is online design 101, but it applies to your brand as well. The web has the power to infinitely enhance your capabilities online, but start small. Keep a simple, clean interface with a clear direction for a user to personally benefit. It will keep your brand’s image in focus, and give users a sense of the benefits they’ll get from engaging with you.”
Content management systems were created to allow companies to seamlessly add content to websites without the help of a development team. Once site administrators have been trained on the Auctori Web CMS, they can begin branding their website’s pages.
Auctori’s Reusable Content Module is an efficient way to make changes to a single existing content component (such as images, text or links) and apply that change throughout the site.
Auctori’s Reusable Content Module allows users to:
- Create blocks of content that can be dropped in anywhere on your website
- Change content in one place that will automatically update any references on the site
- Leverage the reusable content for advertisements
See below: The Auctori Reusable Content Module was used to embed contact information onto each web page.