Twitter is one of the top three networks in social media. If you don’t have an account, you’ve at least heard of it Twitterand most likely have created an account or two. A lot of conversation surrounding Twitter deals with business development and use, but with so many social media tools popping up every day, how will Twitter maintain their top three status?

A common use of Twitter in business today is with API’s (Application Programming Interface). An API is source code communicating between websites. The Twitter API facilitates communication between the social media site, other digital solutions and websites. This is why we see Twitter feeds and share buttons on homepages. The share buttons make it easy for visitors to post content to their Twitter site which can have a positive impact on search engine optimization and ranking.

Depending on what you would like your website visitors to see, Twitter has more than one API. If you are interested in the easiest way to integrate your website and Twitter, the Tweet button and follow button offer a simple Twitter API option. For more in depth ways to communicate with customers companies use more complex API’s like the REST, search and streaming API’s. The REST API allows users to read timelines, tweet or follow. The Search API provides more relevant tweets through the use of queries. Lastly, the Streaming API allows tweets to go directly to your website feed as they are created in Twitter.

Twitter API’s are constantly changing just like everything else in the technology industry. Along with explaining the API, Twitter also has developer blogs, discussions and a Twitter account specifically for keeping everyone in the loop to any changes to the API that may occur. There are lots of benefits to using API’s including reinforcement of brands and services, and to introduce new products and promotions. Using an API can be difficult if you are not familiar with code, but systems and plugins can simplify the process for users with basic knowledge of technology and integration.

If you aren’t an API expert, using a content management system (CMS) can allow you to add content to your website without being incredibly tech savvy or knowing the latest code. A CMS organizes and makes sense of content. Several content management systems exist.  Auctori is a web CMS with navigation, image and form building modules, and it also offers a Twitter Feed module to advertise your Twitter account on your web page with no hassle. Whether you don’t have the time or the resources, you can participate in the latest trends including Twitter API’s. Click here to contact us and learn more information on Auctori and how you can enhance your website.

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